This Thing Rocks!

I saw the absolute coolest thing tonight. I was watching the Food network and all of a sudden, this little TiVo window pops up in the middle of this Progresso Soup commercial. I click the select button on the remote, and up pops this advertisement on the TiVo to get a free coupon to try some of their soup. What's really neat is that it automatically paused the channel for me, and when I pressed the back button, it started right back where it left off. I'm very pleased with this technology, and I am certain the wife has enjoyed it as well.